Add instant credibility to your message
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An easier way to achieve the same result for better public speaking is to base a main idea of your speech on a quotation that you’re already familiar with. As summaries of your speech’s main ideas, quotations make excellent openers and closers.
Quotations also add instant credibility to your message. For better or worse, if a quotation was first spoken by a celebrity it is typically taken at face value and accepted as valid and true. Rather than having to defend a quotation, your quotation can back up statements and assertions that you make. Just choose your quotations carefully. Choose quotations from sources your audiences are likely to be familiar with and respect and admire.
